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Going Global

The Others Way – the Movie!

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A short film showcasing this year’s The Others Way festival has debuted on YouTube.

The video was directed by Gwen Isaac, whose credits include the acclaimed documentary Where There Is Life and a host of factual TV shows in the UK and the US. She was assisted by a squad of students from the School of Music and Creative Media Production at Massey University, who shot footage at 14 of the festival venues.

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Going Global: Jacinda Ardern backs 20% radio quota

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The New Zealand Government remains committed to upholding existing local music quotas for commercial radio, according to Prime Minister Jacinda Ardern.

The PM – who is also the Minister for Arts, Culture and Heritage – told attendees at this year’s Going Global Music Summit that she is “not willing to budge on 20 percent” when it comes to the voluntary code, which was first agreed back in 2002.

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Going Global: Nevin Domer

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Nevin Domer has worked in the Chinese music industry since 2005 and believes it remains a hugely untapped market for New Zealand bands.

As well helping found the indie labels Maybe Mars and Genjing Records, he has also booked and managed tours in China for a number of New Zealand bands, including Die! Die! Die!, Wax Chattels, Shocking Pinks, Orchestra of Spheres, God Bows To Math, and Carb on Carb.

“There was a good reception for all these acts,” says Domer,  who is one of the international speakers at this year’s Going Global Music Summit.

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Going Global: Tom Wironen

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New Zealand artists looking to make it on the international stage should not get too hung up on breaking the big markets, according to US management veteran Tom Wironen, who is one of the speakers a this year’s Going Global Music Summit.

While breaking the US remains the holy grail for acts all over the globe, Unknown Mortal Orchestra’s manager believes bands should concentrate on the territories where they already have inroads.

“It’s important not to get too focused on an individual market like the United States,” he says. “If you find you’re getting traction in another country make that a priority and things will blossom if it’s good and you have the right supporters.

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Strong NZ contingent assembles for Going Global Summit

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Key figures on the business and artistic sides of the New Zealand music industry will be appearing in panels at this year’s Going Global Summit.

The final line-up for the Independent Music NZ (IMNZ) event is starting to take shape, with six new Australian speakers also being confirmed for the event, which runs August 31-September 1 at Roundhead Studios in Auckland.

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GRYOstream: rebooting the streaming sector

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“It’s never been a better time to be an indie musician,” reckons GYROstream general manager Andy Irvine. “The artist has the flexibility to set their own release plan, get their music out in a short space of time and have channels that have never been open before.”

The only problem is getting that music heard. With 25,000 tracks being uploaded daily to the likes of Spotify, cutting through the clutter is the biggest challenge facing the indie scene, according to Australasia’s newest digital aggregator, which will be holding workshops at this year’s Going Global Summit.

Irvine says the Queensland-based GYROstream – an anagram for ‘Get Your Music Out’ – offers New Zealand and Australian artists the tools they need to help them carve out a place for themselves in the new digital environment. However, they have to be prepared to put in the hard work themselves as well.

Andy Irvine

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Going Global Showcase line-up

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An eclectic line-up of New Zealand artists, spanning indie pop to hip hop, will take the stage at this year’s Going Global Showcase.

Thirteen bands have been selected to play the closing event at this year’s Independent Music NZ summit (August 31-September 1), with the gigs to be held at the Whammy Bar, Whammy Backroom and Wine Cellar.

IMNZ general manager Dylan Pellett says: “This year we had exactly 100 artist applications so our work was cut out to narrow down the showcase list. But I think we’ve ended up with a really good mix of artists.”

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Ruban Nielson for Going Global

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Ruban Nielson and leading music industry lawyer Ann Harrison are the first keynote speakers to be confirmed for this year’s Going Global Music Summit.

The Unknown Mortal Orchestra leader, who brings his Sex & Food tour to New Zealand in September, will be talk about the phenomenal rise of UMO and how he has developed his craft over the past decade.

Harrison, meanwhile, has been hailed as one of top 100 most influential women in the international music business and is a lawyer with boutique London law firm SSB, which specialises in all aspects of the music business. She is also the author of Music: The Business, which is a key text on all music courses in the UK.

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Going Global 2018 taking shape

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The Going Global Music Summit will return in September, with Independent Music NZ sounding out potential guest speakers for this year’s event.

First staged in 2013, the summit offers the New Zealand music community to network with international executives and discuss the latest issues facing the industry here and abroad.

IMNZ general manager Dylan Pellett told NZ Music Business that he will be scouting for potential speakers later this month when he attends Indie Week in New York . The association will also once again be liaising closely with the organizers of Big Sound Festival in Brisbane, a similar indutry event which immediately follows Going Global.

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