Ticketmaster has launched a new initiative designed to combat online scalpers.
Ticketmaster Verified Fan offers users the chance to gain access to a special presale offer and will be used for the first time in this part of the world for Australian music comedian Tim Minchin’s April 2019 New Zealand dates.
The ticketing giant has come under fire from promoters for failing to clamp down on abuses in the secondary market, some of which occurs through its own resale site.
Although Verified Fan does not appear to stop tickets being resold at a higher price, Ticketmaster claims that the system will provide a more reliable buying experience for true fans and will make it more difficult for bots to secure early release tickets.
Maria O’Connor (pictured), managing director at Ticketmaster Australia & NZ, says: “Ticketmaster’s innovative fan-first Verified Fan technology has had huge success globally in limiting the secondary ticketing market. We are committed to working with artists and promoters in Australia and New Zealand to ensure tickets are going into the hands of genuine fans, and not bots or scalpers.”
For Minchin shows, fans can register for Verified Fan pre-sales from August 30 to September 2. However, Ticketmaster acknowledge that not all registrants will not automatically qualify to receive the code needed to access the pre-sale offer; the successful applicants will receive the code on September 4 and will then be able to buy a maximum of four tickets.
The Ticketmaster Verfied Fan has so far been used on more 80 tours globally and has resulted in more than three million ticket sales.