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Eventbrite unveils new live music ticketing solution

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Eventbrite has launched a new ticketing solution designed specifically for independent music venues, promoters and festivals.

According to the US-based global ticketing and event technology platform Eventbrite Music, will help the concert business to streamline their business operation and help distribute their tickets to widest possible audience.

The launch follows on from Eventbrite’s acquisitions of Ticketfly and ticketscript, and is now available from its North American and Australasian arms.

Chris McDonnell (pictured), head of music partnerships for Eventbrite Australia and New Zealand, says: “The launch of Eventbrite Music takes everything that’s great about the Eventbrite platform and elevates it to the next level. Tailored to the nuanced needs of the independent music industry, Eventbrite Music features enhanced functionality and mobile-first technology, empowering our music partners to grow their businesses, pack out their shows and deliver an experience for artists and fans that’s second to none.”

Andrew Dreskin, president of Eventbrite’s music division, adds:

“I’ve been doing this a long time and I can say with conviction that Eventbrite Music is the best piece of ticketing software that I’ve ever worked on.”

Eventbrite claims its purpose-built ticketing solution will enable venues to either embed a checkout into their website or take advantage of the easy two-step purchase flow within the likes of Facebook and Instagram. It is also mobile-friendly, providing easy access to things such as real-time show data and reserved seating functionality, while Eventbrite Music’s partnerships with the likes of YouTube, Spotify

and Songkick will allow promoters to connect promoters with fans.

Founded in 2006, Eventbrite says its technology powered 3 million events around the globe last year and clients include Newport Folk and Jazz Festivals, Pitchfork Music Festival and 2019’s Rhythm and Vines.

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