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New look for NZ Music Awards

in Industry by

Honouring the past, celebrating the present and looking forward to the future – those are the key themes for this year’s Vodafone NZ Music Awards.

The music industry’s premier awards event will once be held at Auckland’s Spark Arena on November 15 and this year will be hosted by pop icon Stan Walker and Three TV personality Kanoa Lloyd.

There will be a new look and feel for this year’s VNZMA, including a redesigned Tui statuette. According to Recorded Music NZ CEO Damian Vaughan, the changes planned for this year’s VNZMA’s marketed the next step in the evolution of the ceremony.

“This year we wanted to really focus back on the musicians and the music and rediscover the wairua – the spirit of the awards and why they exist,” he said at the awards launch last night at Roundhead Studios. “The new direction aims to honour the past, celebrate the present and see the future, taking the time to remember the great musicians of Aotearoa, to recognise the exceptional artists currently creating the soundtrack to our lives and to nurture the talents from the next generation of musicians.”

The awards’ new look has been created by Designworks Auckland, whose creative directors include Damian Alexander, singer with the Tui-winning Blindspott. The visual identity for this year’s event is based on the idea of “looking back to look forward” and connecting with artists and their fans.

Alexander said: “I’ve had one foot in each, so it’s been really great this time we’ve been given the wonderful opportunity of reworking the identity of the music awards.”

However, the biggest change unveiled on the night is the Artists’ Tui, with a reconfigured bespoke trophy to be created each year by leading NZ creative. The inaugural Artist Tui has been designed by iconic Kiwi artist Dick Frizzell (pictured below), who said he jumped at the chance to put his own spin on the award statuette. “It’s an honour to be a part of celebrating the achievements of the amazingly talented artists of Aotearoa.”

Recorded Music NZ will also be beefing up its schedue of events leading up to the awards, announcing the launch of the inaugural Tui Music Series.

A two-week programme of events – the NZ Music Producers’ Series, Music Designers’ Series and Music Filmmakers’ Series – will be held in Auckland and Wellington from October 29 to November 11 and will offer workshops, seminars and networking opportunities for both industry professional and people look to work in these areas.

The producer series will be overseen by Greg Haver, who will be joined for the programme by three overseas-based producers: Sylvia Massy, best known for her work with Tool and System of The Down, Gil Norton (Pixies, Echo and the Bunnymen) and UK-based Kiwi Clint Murphy (Devilskin, Opshop).

The Tui Music Series will also incorporate the Artisan Awards, which this year will be presented at the Massey University College of Creative Arts Toi Rauwharangi in Wellington on November 5.

The ceremony will once again be broadcast live on Three and will celebrate the winners of the sixteen categories awarded on the night. These include album and single of the year, along with the best group and solo artists, plus the winners in main music genre categories, some of which have already been announced. The finalists in the main categories will be announced on September 27.

As always there will be a number of industry awards such as such as highest selling single and most played song, plus the inaugural Music Teacher of the Year Tui. There will also be a new inductee into the NZ Music Hall of Fame, with the Recorded Music NZ Legacy Award recipient to be announced on October 18.

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