Navigating the New Zealand music industry

Lorde helps music charity

in Industry by

The New Zealand Music Foundation has been rebranded MusicHelps – and has landed a major new patron in Lorde.

Formed five years ago, the not-for-profit organisation supports and develops projects that use music to change the lives of those who are at-risk, vulnerable or experiencing serious health challenges. It also provides medical treatment and counselling to music people experiencing illness, distress and hardship.

Trustees chair Campbell Smith says: “At MusicHelps, we aim to continue this important work to support New Zealanders in need. Our ambition is to fund even more programmes and projects throughout Aotearoa that positively change the lives of people through the magic of music.”

The organisation – which is the official charity of the 2018 Vodafone New Zealand Music Awards – has also received another boost with the news that Lorde will become the charity’s latest patron. The global superstar says she is honoured to join founding patron Neil Finn on the charity.

“Since the start of my journey, our local music industry has consistently shown me so much support and compassion, and it’s a privilege to be able to help give back,” Lorde adds. “Community care is a huge part of what makes our industry the family that it is and utilising the power of music to help as many people as possible is a mission that speaks to me on many levels. I can’t wait to get started.”

Over the past five years, the charity has invested more than$300,000 in 66 projects across the country. Progammes have ranged from music therapy for children with developmental conditions in West Auckland, providing music-based early intervention for people experiencing mental health issues in Wellington and reducing isolation for disabled people in Whanganui.

MusicHelps general manager Peter Dickens is looking forward to building on these achievements.

“We’re very excited about our new name and new vibrant identity, and we’re very grateful to Lorde for her involvement and support,” he says, “These changes will make a big difference to our ability to inform the public about the vital work we do and how we help Kiwis nationwide.”

Peter Dickens

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