Kiwi artists will now be eligible for Australia’s Levi’s Music Prize, which provides financial support for acts looking to take their career to the next level.
The BIGSOUND initiative is worth $100,000, which is divided into four $25K quarterly grants. Applications are now open for Round 2 for 2018/19 and is open to Australian and New Zealand artists who have performed on the official BIGSOUND line up over the past five years.
Nicky Rowsell, Levi’s marketing manager for Australia & New Zealand, welcomes the continued development of the sought-after prize. “In order to keep the prize evolving and growing, we’d like to extend the opportunity to New Zealand artists that have played BIGSOUND dating back to 2014,” she says.
“Hopefully this encourages more New Zealand artists to participate in BIGSOUND and I look forward to seeing the healthy competition created from our close neighbours. We’re proud to be a part of it in some small way by being able to provide funding via the Levi’s Music Prize to assist emerging artists reach a few of their international career goals.”
The New Zealand artists who performed at BIGSOUND this year were Wax Chattels, Miss June, The Beths and Estère, while previous showcased acts include Yoko-Zuna, Aldous Harding, Yumi Zouma, Marlon Williams, Tiki Taane, October, Mel Parsons, Avalanche City, Fazerdaze and Bespin.
Administered by BIGSOUND producers QMusic in conjunction with Sounds Australia, the Levi’s Music Prize provides ongoing career support for BIGSOUND alumni into the future.
So far, Stella Donnelly, Alex Lahey, Rolling Blackouts Coastal Fever, Hatchie and Emerson Snowe have been awarded $25,000 each to help them achieve their export goals. The prize provides funding towards recording or touring equipment, video production, touring and promotion or a new album or EP.
BIGSOUND executive producer Joel Edmondson say it’s impossible to overstate how the generosity of the Levi’sMusic Prize has impacted the lives of the winners. He adds: “Every year we welcome a number of New Zealand acts to BIGSOUND and it’s great that they can now also benefit from the possibility of winning this career-changing prize.”
Earlier this year, the prize received an additional boost from BIGSOUND’s official travel partner, Stage & Screen, which now contributes an additional $5,000 to each winning artist in travel.